Roxana Naughton has joined Berkshire Hathaway HomeServices Chicago’s Lincoln Park office in partnership with JS Group Chicago, bringing more than two decades of luxury real estate experience to a market that continues to reward specialized expertise and fast, data-driven execution.

Naughton, an award-winning broker known for high-end transactions across the region, closed more than $22 million in real estate in 2025. Her practice has been concentrated in the Northwest suburban Chicago luxury market, a niche that often requires a detailed command of pricing strategy, negotiation, and buyer qualification—skills that become even more consequential when prime inventory is scarce.

Amanda Austin, managing broker of Berkshire Hathaway HomeServices Chicago’s Lincoln Park office, framed the move as an experience-driven addition to the office’s luxury bench. “Roxana is a wonderful award-winning professional with considerable luxury expertise to her credit. With more than 20 years of experience, she has provided high-level service to thousands of satisfied clients. We are delighted to welcome her to our company and office,” Austin said.

Naughton arrives with a record of recognition inside the Berkshire Hathaway HomeServices network. In 2025, while affiliated with Berkshire Hathaway HomeServices Starck Real Estate, she received the Chairman’s Circle Platinum award, placing her among the top 1% of brokers nationally. She has also been a consistent honoree in the firm’s Leading Edge, President’s Circle, Chairman’s Circle Gold, and Chairman’s Circle Platinum categories—an awards track that reflects sustained performance rather than a single standout year.

Her transition also expands JS Group Chicago’s coverage at a time when clients frequently straddle city and suburban searches, and when luxury buyers tend to expect a seamless advisory experience across neighborhoods, building types, and school districts. Jim Streff, founder of JS Group Chicago, said, “Our alliance with Roxana allows JS Group Chicago to extend its signature top tier service to both city and suburban markets. I can’t wait to see what’s to come.”

For Naughton, the partnership is rooted in a specific service philosophy—and in how that philosophy shows up during high-stakes, premium transactions. “I share the JS Group’s mission to empower clients to achieve their real estate goals through unparalleled expertise, personalized service and a steadfast commitment to integrity and professionalism. It’s so important to represent clients the way you yourself would like to be represented and luxury clients expect a very high level of service, as they should. I’m looking forward to spring market and to helping my clients Move Confidently with JS Group Chicago,” she said.

That emphasis on preparation and client education is resonant in Lincoln Park, where recent pricing and supply metrics continue to signal a seller-leaning environment. According to Realtor.com, the median home price in Lincoln Park stood at $795,000 as of December 2025, with a median price per square foot of $440. The same Realtor.com snapshot reported a nearly 29% year-over-year drop in active listings, alongside a median rent of $2,445, up 11.39%—a pairing of tightening for-sale supply and rising rents that can reinforce buyer urgency, particularly for households weighing whether to stay in the rental market.

Other recent market reads point to a similar competitive cadence. A 2025 homeowner and seller update from CCG Chicago found that Lincoln Park’s average sales price climbed 13.1% from the 2022–2024 average to about $929,454 in the first half of 2025. Even as new listings fell 21%, CCG Chicago reported the list-to-close price ratio reached 100%, up from 97.47%—an indicator that, on average, buyers were meeting sellers at the asking level rather than negotiating meaningful discounts.

Speed has been another defining feature. Data from Rocket Homes shows that in June 2025, Lincoln Park’s median sold price was $743,000, up 3.6% year-over-year. Rocket Homes also reported that 46% of homes sold above asking price, and more than 86% closed within 30 days of listing, underscoring how quickly well-positioned properties can move—and how rapidly buyers may need to commit.

In the luxury tier specifically, the signals have skewed toward scarcity and competition rather than abundance and leverage. Gold Coast Realty Chicago has pointed to inventory constraints as a key force in Lincoln Park’s high-end segment, describing frequent multiple-offer conditions and premium homes trading at price points in the $900,000s. In that same commentary, luxury broker Ryan Hardy said, “Homes are selling quickly, and the next home sells for even more.” Gold Coast Realty Chicago Hardy added, “There is an extreme lack of inventory, and its driving property values higher.” Gold Coast Realty Chicago

Within that backdrop, Naughton’s track record in the Northwest suburbs—where luxury transactions often hinge on micro-market knowledge, comps that require careful adjustment, and a nuanced approach to privacy and timing—adds another layer to the Lincoln Park office’s ability to serve clients whose searches cross geographies. For brokerages, that kind of cross-market fluency can also be a practical response to the way the business is evolving nationally. In a separate discussion of brokerage dynamics, Mario Greco told The Real Deal, “It’s a sign of where the real estate industry is going, consolidation and market share accumulation.”

Berkshire Hathaway HomeServices Chicago operates at scale across the region, with more than 1,000 real estate professionals and staff across 20 offices serving the Chicago metro area, the North Shore, west and southwest communities, as well as Southern Wisconsin, Northwest Indiana, and Harbor Country, Michigan. The firm has also been recognized as a Top Workplace in Chicago, and is supported by affiliated services spanning mortgage, title, and insurance—an integrated approach that has become increasingly central for buyers and sellers managing tight timelines.

JS Group Chicago, which has sold more than $250 million in real estate, broadens the partnership’s reach across city and suburban corridors. In a market where Lincoln Park’s pricing, rents, and sales velocity continue to reflect constrained supply and persistent demand, the alignment positions Naughton—alongside the Lincoln Park office and JS Group Chicago—to navigate a luxury segment that has been defined less by waiting for conditions to change than by being ready when the right home comes to market.